Structured Markup May Become A Ranking Factor

Structured Markup May Become A Ranking Factor

Structured Markup May Become A Ranking Factor

I was shocked a bit to hear this, since Google has said time and time again that rich snippets and structured markup doesn’t help your site rank higher in Google. But that might change in the future.

Google’s John Mueller dropped a hint this morning in a Google+ Hangout at the 21:40 mark that Google may, one day, use structured markup in their ranking algorithm.

John said that “over time, I think it [structured markup] is something that might go into the rankings as well.” He added his rational:

If we can recognize someone is looking for a car, we can say oh well, we have these pages that are marked up with structured data for a car, so probably they are pretty useful in that regard. We don’t have to guess if this page is about a car.

John Mueller, while not in charge of Google’s ranking algorithms, does have insight into what Google is thinking on that front added that “definitely makes sense to use structured data” for ranking in those situations. He said:

So I think in the long run, it definitely makes sense to use structured data where you see that as being reasonable on the web site. But I would’t assume that using structured data markup with make your site jump up in rankings automatically. So we try to distinguish between a site that is done technically well and a site that actually has good content.Just because it is done technically well, it doesn’t mean it is as relevant to the users as content that is not done as technically well.

google panda seo

Returning To SEO: But My Google Rankings Have Dropped.

An interesting topic sprung up at WebmasterWorld. Typically, we have webmasters and SEOs who have been at it forever and needs help ranking better. But in this thread, we have someone who was involved in SEO back in the day, left for a while and came back and wants to get the web site ranking again.

This webmaster said, “We have been away from the SEO the past year working on other projects but now we are getting back into it and we are trying to catch up on all the Google changes.” The webmaster said they went mobile friendly, went HTTPS, changes and cleaned up the UI and navigation, and decreased the code bloat. It lead to a huge decrease in bounce rate and nice uptick in conversions but what about rankings?

The webmaster asked, “does anyone have any more suggestions of things we can look at, target and work on?”

So far the current suggestions seem to revolved around Panda. Remove thin content pages, make sure there are no empty pages created via your CMS. Improve your pagination, sorts and filtering, session IDs and more URL issues. One says just focus on making sure you have a “positive user experience,” and that should help.

The web has always a suprise for us… we love the web!

Google hiring SEO

Google Is Hiring SEOs To Help Them Rank Better

Yesterday, Google posted a job listing on their careers site for an SEO position. I kid you not! Google is looking to hire an SEO to help them “drive organic traffic,” as the job description says, to their Google Cloud Platform (GCP) marketing web pages.

This SEO will specifically work with the Google Cloud Platform Marketing team and the Cloud Web Development as the “Cloud SEO program manager.”

As I documented at Search Engine Land the other day, here are the requirements:

The responsibilities include:
•Architect, design, develop and maintain innovative, engaging and informative sites for a worldwide audience.
•Maintain and develop the web code to ensure quality, content and readability by search engines.
•Keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.
•Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices.
The qualifications include: •BA/BS degree in Computer Science, Engineering or equivalent practical experience.
•4 years of experience developing websites and applications with SQL, HTML5, and XML.
•2 years of SEO experience.
•Experience with Google App Engine, Google Custom Search, Webmaster Tools and Google Analytics and experience creating and maintaining project schedules using project management systems.
•Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata and site speed optimization to optimize website performance.
•Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.).
•Knowledge of one or more of the following: Java, C/C++, or Python.
•Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics.
Most SEOs know that Google doesn’t always do a great job with their on-page optimization across their divisions. This specific job doesn’t require you to do link building, as you can imagine. :)

Google Panda

Panda Still Coming Soon But Maybe Delayed For Technical Reasons

I am not sure what he means for technical reasons but it does seem to imply that Panda will not be refreshing today or this weekend. Will it be next week? I am not sure, I am starting to believe this is going to take longer than any of us expected.

The last official Panda update was Panda 4.1 which was on September 25, 2014, or over 9.5 months ago. I believe the last unofficial Panda refresh was October 24th or over 8.5 months ago.

I really do hope it comes soon and those sites that have “cleaned up” their web sites can come back to life. Of course, new sites will be hit, but Google needs to refresh these algorithm more regularly. Both for the sake of businesses failing and for the sake of the quality of the search results.

Web Design TOS

Web Design Costa Blanca | Web Design Denia, Javea, Calpe – Terms of Services

Our terms of service (TOS) are designed to provided to our customers a clear and transparent understanding of what we expect of them while they are using our service(s). The use of IT-Troubleshooting service(s) represents your acceptance and agreement to IT-Troubleshooting’s (TOS), regardless of whether you have read them or not.


We accept your use of our service(s); therefore we do not actively monitor your accounts activity under normal conditions. Furthermore, we do not implement editorial control over the content of any Web site. This includes e-mail sending, newsgroup or other material created or available over or through the services, except for certain proprietary Web sites. However, in accordance with our (TOS), we hold full authority to remove any materials that, in our individual judgment, may be illegal, may subject us to liability or which may violate our (TOS). IT-Troubleshooting reserves the right to oblige with legal establishment and/or third parties in the examination of any suspected or alleged crime or civil wrongdoing. Violation of our (TOS) may result in the suspension or immediate termination of your IT-Troubleshooting Hosting account and/or services.


We do not routinely monitor the activity of accounts except for measurements of system exploitation, possible security or fraud risks and the preparation of billing records. However, in our efforts to promote good citizenship within the Internet society, we will respond appropriately if we become aware of improper use of our service.


If a IT-Troubleshooting Web Hosting account is used to violate our (TOS) we reserve the right to cease your service without notice. We prefer to advise customers of inapt activities and any necessary corrective action. However, blatant violations of the (TOS) will result in instantaneous termination of service. Our failure to implement this policy, for whatever reason, shall not be interpreted as a waiver of our right to do so at any time.


As a member of our hosting community, you must use your hosting account access ethically and responsibly.


1) Account Setup


We will setup your account after we have received payment and we and/or our payment partner(s) have screened the order(s) in case of fraud. All new orders are usually activated within 24 hours. If you have not been activated within this time frame, please click here to contact our billing department.


2) Content & Activities


All services provided by IT-Troubleshooting Web Hosting may only be used for lawful purposes. This includes, but not limited to: copyrighted material, material we judge to be threatening or obscene. The customer agrees to indemnify and hold harmless IT-Troubleshooting from any claims resulting from the use of our services.


Examples of Totally Unacceptable material:


IRC Bots.

Warez Sites.

MP3′s (unless You are the Artist).

Password sharing sites.

Sites that run any type of proxy script.

Pirated Software.

Hacked programs and archives.


2.1) Distribution of Malicious Code:


Intentional distributions of software that attempts to and/or causes damage, harassment, or annoyance to persons, data and/or computer systems are prohibited. Examples of this are computer viruses, Trojan-horse programs and Internet-based worms. Such an offense will result in the immediate termination of the offending account.


2.2) Infringement


Infringement of Copyright, Patent, Trademark, Trade Secret, or Intellectual Property Right: Distribution and/or posting of copyrighted or the aforementioned infringements will not be tolerated. It is not permitted to use of the IT-Troubleshooting to transmit any material (by e-mail, uploading, posting or otherwise) that infringes any copyright, trademark, patent, trade secret or other proprietary rights of any third party, including, but not limited to, the unauthorized copying of copyrighted material, the digitization and distribution of photographs from magazines, books, or other copyrighted sources and the unauthorized transmittal of copyrighted software.


2.3) File Hosting


File hosting and file storage of any type is strictly prohibited on any and all servers within the IT-Troubleshooting Web Hosting network. You MAY NOT use your IT-Troubleshooting account as a download or file storage repository. Our services are strictly offered for website hosting only. This does NOT mean that you can not have downloads on your site. This means you can not operate a site that specializes in downloads like or similar and you may not use your IT-Troubleshooting account as storage repository for MP3, games, video, audio or music files. Your account may not exceed 10% of used space in MP3, games, video, audio or music files.


2.4) Adult Sites


Due to various legal and moral implications. IT-Troubleshooting does not permit sexually explicit material on any of its servers.


3) Spam / Email Policy


We take a zero tolerance stance against sending of unsolicited e-mail, bulk emailing, and spam. “Safe lists” and “double Opt-in” will be treated as spam. Any user who sends out spam will have their account terminated without notice.


IT-Troubleshooting Web Hosting reserves the right to require changes or disable as necessary any web site, account, database, or other component that does not comply with this policy, at its sole discretion. IT-Troubleshooting also reserves the right to make any such modifications in an emergency at our sole discretion.


IT-Troubleshooting reserves the right to charge the holder of the account used to send any unsolicited e-mail a clean up fee. This cost of the clean up fee is left entirely to the discretion of IT-Troubleshooting.


Bulk Email / Mass Email scripts of any type are not permitted on any IT-Troubleshooting server. The send mail rate on all IT-Troubleshooting servers is capped at 200 emails per hour per account, any more than this will be bounced back to the sender. If you require more than this, please open a support ticket stating the reason why the 200 limit should be raised on your account and the EXACT source of your mailing list.


3.1) Usenet Spamming


IT-Troubleshooting Web Hosting has a zero tolerance policy for the use of its servers for the posting of messages or commercial advertisements, which violate the rules, regulations, FAQ or charter of any newsgroups or mailing list. Commercial messages that are appropriate under the rules of a newsgroup or mailing list or that are solicited by the recipients are permitted.


4) Payment Information


You agree to supply appropriate payment for the services received from IT-Troubleshooting Web Hosting, in advance of the time period during which such services are provided. You agree that until and unless you notify IT-Troubleshooting of your desire to cancel any or all services received, those services will be billed on a recurring basis. .


5) Backups and Data Loss


Your use of the IT-Troubleshooting Web Hosting service is at your sole risk. IT-Troubleshooting is not responsible for any and all files and data residing on your account on our servers. IT-Troubleshooting does not maintain backup copies of customers web sites or e-mail. IT-Troubleshooting cannot guarantee that the contents of a Web site will never be deleted or corrupted, or that a backup of a web site will always be available. You agree to take full and sole responsibility for any and all files and data transferred to our servers and to maintain all appropriate backups of any any and all files and data stored on any IT-Troubleshooting server to which you have an account on.


5.1) Termination of Data and Customer Privacy


For your privacy, all data and files from terminated and canceled accounts are immediately deleted and purged from our servers. This includes any and all back ups. Please make sure to back up all your files and data before canceling your IT-Troubleshooting account.


5.2) Emergencies and Special Situations


We reserve the right to take any proactive steps we deem necessary to maintain the security, connectivity, performance and services of our network, infrastructure and customers, including but not limited to actions requiring us to deactivate web sites, shut down our network, or review the content on web sites to evaluate the reason for perceived behaviors. In rare instances, we may need to completely delete a web site or account because of some significant failure, security breach or other emergency. In such cases, we do our best to backup a deleted web site, but we cannot ever guarantee a full restore of a web site.


5.3) Account Security


Misuse of your account is your sole responsibility, even if your friends, family member, guest, or employee committed the activity. Henceforth, you must take actions to ensure that others do not gain access, which you do not approve of, to your account. In addition, you may not use your account to breach security of another account or attempt to gain unauthorized access to another network or server.


Your password provides access to your account. It is your responsibility to keep your password secure. We are not responsible for ANY misuse of your account due to the authorized or unauthorized distribution of your password.


Sharing your password and account access with unauthorized users is prohibited. You should take precautions to prevent others from using your account since you will be held responsible for such use.


Attempting to obtain another user’s account password is strictly prohibited and may result in termination of service. You must adopt adequate security measures to prevent or minimize unauthorized use of your account.


Users who violate systems or network security may incur unlawful or civil liability. IT-Troubleshooting will oblige fully with examinations of violations of systems or network security at other sites, including cooperating with law enforcement authorities in the investigation of suspected criminal violations.


6) Cancellation and Refund Policy


IT-Troubleshooting does not have a refund policy and does not offer a money back guarantee of any type. all sales are considered final. We do not prorate any part of our billing fees for any unused time.


You may cancel your IT-Troubleshooting account at any time you desire. If you joined with PayPal, please login to your PayPal account and cancel your subscription agreement.


If you cancel your IT-Troubleshooting account you are entitled to keep the domain that we have registered for you on your behalf. We will also transfer it to any web hosting company or domain registrar of your choice completely free of charge.


If you joined IT-Troubleshooting via the yearly payment option and you cancel before the year has expired. Your IT-Troubleshooting account will remain active until exactly 365 days have passed from the date of your last yearly Payment. After which it will be terminated unless you renew your billing before the 365 days has expired.


If you joined IT-Troubleshooting via the monthly payment option. Your account will be terminated 30 days after your last payment was received by IT-Troubleshooting.


IT-Troubleshooting will treat all files and data of terminated accounts exactly as outlined in the above clause 5.1.


6.1) Cancellation for lack of payment


Any account that has unpaid invoices that are more than 3 days outstanding may be terminated at any time without notice. Before IT-Troubleshooting will terminate any account for lack of payment. IT-Troubleshooting will send no less than 2 payment request emails to the account holder. IT-Troubleshooting will treat all files and data of terminated accounts exactly as outlined in the above clause 5.1.


7) Refusal of Service


IT-Troubleshooting reserves the right to refuse service at its discretion. IT-Troubleshooting will treat all files and data of terminated accounts exactly as outlined in the above clause 5.1.


8) Domain Names


All Domain name


8.1) Domain Name Transfer


All IT-Troubleshooting customers are entitled to one free domain transfer or one free domain name as stated in the below (8.2) per web hosting account.


8.2) Complimentary FREE Domain Names


All new IT-Troubleshooting web Hosting accounts that select annual or biennial billing are entitled to one complimentary free domain name registration for a period of one year. This domain name must be selected during the initial automated sign up process.  If you do not select a domain name at this time, you will automatically forfeit any claims to any complimentary registration that was available to you during the sign up process. You may have only one complimentary domain name registration with every new IT-Troubleshooting web hosting account provided that you request it during the initial automated sign up process.


Please Note: The complimentary domain period is valid only for one year only.

After the complimentary year has expired you are solely responsible for the renewal fees of your domain name.


8.3) Domain Extensions


The only complimentary domain name extension that we provide for free for the first year are the ones list exactly below.


.com / .net / .org / .info / .us / .biz / / /.ca / .in


A .ca extension requires you to provide a Canadian address, .ca extensions are reserved for Canadian citizens, residents and businesses.


All the rest including and may be freely registered by anyone.


8.4) IT-Troubleshooting’s Domain Name Transfer Away Policy


You may transfer away from IT-Troubleshooting any domain name that you have purchased via the IT-Troubleshooting online ordering system to any other web hosting company or domain registrar at any time you desire providing the domain name is fully paid up, has not been refunded, has not been charged back and does not have any active or outstanding invoices due and is not in redemption.


9) Search Engine Submission


Depending on the submission package you purchase, IT-Troubleshooting will submit your website your website to 100-300 directories (Google, Yahoo and Bing included). Our responsibility is for submission only. We do not guarantee that Google or any other search engine or directory will index and list your website in a timely manner. Google, Yahoo, etc… Are completely separate companies from IT-Troubleshooting and we do not have any control or influence over their final decision to accept or decline your website.


10) Resource Usage


Users may not initiate the following:


  1. a) Use 5% or more of system resources (This included CPU and memory) There

are numerous activities that could cause such problems; these include: CGI

scripts, FTP, PHP, HTTP, etc. If this clause is breached it will trigger an auto

kill failsafe mechanism on the server which will auto suspend the violating



  1. b) Run any type of interactive real-time chat applications that require server

resources. Remotely-hosted services are permitted.


  1. c) Run stand-alone, unattended server-side processes at any point in time

on the server. This includes any and all daemons, such as IRCD.


  1. d) Run any software that interfaces with an IRC (Internet Relay Chat) network.


  1. e) Offer services to third parties that are run off of IT-Troubleshooting’s servers.


  1. f) Run any gaming servers or games scripts for single or multi player games.


  1. g) Run an email server offering free or paid email accounts to the general public.

Example: Hotmail, Yahoo Mail, GMail ,etc…


  1. H) Operate a online radio and or movie service that uses our servers.


11) Bandwidth Usage


You are allocated an unlimited monthly bandwidth allowance.


11.1) Shared Web Hosting


IT-Troubleshooting’s standard web hosting offer (permits) you to host unlimited domain names under a single account with a single control panel.


This means that your account has one master domain name and all additional domain names are considered add-on domains. All your domain names must be administered from a single control panel. Only one control panel is allowed per account.


You are not permitted to…


  1. a) Resell web hosting space. (This is not a reseller account)
  2. b) Create accounts for third parties. All domain names that are in your control

panel must be under your direct control and administration. You are not

permitted to create accounts for third parties on you account.

  1. c) Have multiple control panels (CPanel’s) or (WHM) Web Hosting Manager on

a standard account.


11.2) Reseller Hosting : Client Responsibility


Resellers are responsible for supporting their clients. IT-Troubleshooting does not provide support to our Reseller’s Clients. If a reseller’s client contacts us, we reserve the right to place the client account on hold until the reseller can assume their responsibility for their client. All support requests must be made by the reseller on their clients’ behalf for security purposes. Resellers are also responsible for all content stored or transmitted under their reseller account and the actions of their clients’. IT-Troubleshooting will hold any reseller responsible for any of their clients actions that violate the law or the terms of service.


11.3) Customer Knowledge & Responsibilities


Use of  IT-Troubleshooting’s web hosting services requires a certain level of knowledge in the use of certain internet languages, slang, jargon, terminology, protocols, software, ETC… The level of knowledge customer required to have varies greatly and depends on the customers anticipated use and desired content and functionality of his/hers website. The customer agrees that he/she has the necessary knowledge to create his/hers website with the desired content, look and functionality. The customer agrees that it is not the responsibility of IT-Troubleshooting to provide this knowledge or to create, design, program or help in the designing, creation, programming or publishing of the customers website.


11.4) SSH, Root and Shell Access


We do not permit Shell, Telnet, SSH or root access to any of our servers.


12) Price Change


The amount you pay for hosting will never increase from the date of purchase. We reserve the right to change prices listed on IT-Troubleshooting, and the right to increase the amount of resources given to plans at any time.


12.1) Auto Rebilling


For your convenience your IT-Troubleshooting account will auto rebill on a monthly, annually or tri-annual basis, (depending on which billing package you have selected at time of purchase). If you do not want your account to auto rebill, you must notify us at least 1 month before the date that the re-billing is due to take place. Failure on your part to notify us of your desire not to be rebilled, will result in your account being rebilled and you agree to hold harmless and indemnify IT-Troubleshooting from any and all claims of wrongful billing.


13) Indemnification


13a) Customer agrees that it shall defend, indemnify, save and hold IT-Troubleshooting harmless from any and all demands, liabilities, losses, costs and claims, including any and all attorney’s fees asserted against IT-Troubleshooting, its agents, its customers, officers and employees, that may arise or result from any service provided or performed or agreed to be performed or any product sold by customer, its agents, employees or assigns. Customer agrees to defend, indemnify and hold harmless IT-Troubleshooting against liabilities arising out of; (1) any injury to person or property caused by any products sold or otherwise distributed in connection with IT-Troubleshooting; (2) any material supplied by customer infringing or allegedly infringing on the proprietary rights of a third party; (3) copyright infringement and (4) any defective products sold to customers from a IT-Troubleshooting server.


13b) IF LAWSUIT(S) ARE THREATENED AGAINST IT-Troubleshooting. If we are sued or threatened with lawsuit in connection with Service(s) provided to you, we may turn to you to indemnify us and to hold us harmless from the claims and expenses (including attorney’s fees and court costs). Under such circumstances, you agree that you will, upon demand, obtain a performance bond with a reputable bonding company or, if you are unable to obtain a performance bond, that you will deposit money with us to pay for our reasonably anticipated expenses in relation to the matter for the coming year. Such deposit will be drawn down as expenses are incurred, with all account notices sent to the WHOIS contact information provided in association with your domain names and/or account. We shall not be obliged to extend you any credit in relation to such expenses and we may terminate our services for a failure to make or renew such a deposit. We will return any unused deposit upon the later of one year from deposit or the conclusion of the matter.


14) Disclaimer


IT-Troubleshooting will not be responsible for any damages your business may suffer. IT-Troubleshooting makes no warranties of any kind, expressed or implied for services we provide. IT-Troubleshooting disclaims any warranty or merchantability or fitness for a particular purpose. This includes loss of data resulting from delays, non deliveries, hardware and software failures, hacking, sabotage, terrorist attacks, wrong delivery, Force Majore and any and all service interruptions caused by IT-Troubleshooting and its employees.


15) Changes to the (TOS)


IT-Troubleshooting reserve the right to revise, alter and update the above (TOS) without notice at anytime at its sole discretion and can apply any and all changes and updates retroactively.